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Social Differentiation

Elevate your professional branding, online
presence, image,
perceived expertise
and credibility by providing
visually-dynamic, memorable marketing.
A multimedia presentation enhances
memory of information. Studies by psychologists have proven that
people remember up to:
• 11% of what they read;
• 20% of what they hear; and
• 52% of what they hear and see. |
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Benefits
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Covers today's “on-demand”
needs about having information always visible and available,
24/7 x 365 days.
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Creates flexibility for
others to access your vital information, qualifications, and
credentials while you are traveling or on vacation where
telephone or email access may not be convenient or readily
available.
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Outdistances your competition
by providing a visually-compelling portrayal of your expertise.
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Overcomes the inherent space
limits of a print resume by providing a more expansive
representation of your achievements and record for solving
business challenges.
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Can include charts,
flowcharts, graphs, photos, or other visual props
(artifacts) that better clarify specific points of your
competency.
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Portrays your business
philosophy, mission and vision statement.
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Overcomes potential employment
age discrimination by showing you as “contemporary” “on the
cutting-edge” and “technically-savvy.”

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Showcases extensive list
of industry-specific specialized training or credentialing.
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Provides opportunity to
list in greater detail, your special projects and highlights
quantifiable accomplishments on these.
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Presents a detailed list
of clients / customers to demonstrate the depth and breadth of
your experience and problem-solving abilities to these.
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Highlights the RLS “3-C”
situations where you demonstrate initiative and innovation.
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Provides specific work samples
to prove your cross-functional expertise.
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Can show still photographs of
you in public presentations such as speaking engagements,
television / web / radio appearances, or links to video
streaming such as in You Tube, My Space, or equivalents.
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Proves your deep-level
knowledge of industry-specific strengths, weaknesses,
opportunities for growth and threats for growth.
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Recruiters can easily and
quickly forward a link to your digital portfolio to client
companies. Decision makers can expeditiously send the link to
your web portfolio to others on the company’s hiring team,
anywhere in the world.

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Enhances your ability to
communicate value during annual performance appraisals and
salary increase determinations by presenting a visually-dynamic
presentation of achievements and proposals for improving work
processes, building teams, or revenue / profit-generation.
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During interviews, presenting a
web portfolio increases your confidence in the value of
what you can offer an employer.
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During interviews, a web
portfolio better focuses an interviewer’s attention on
your accomplishments and value as a solutions-provider and
shortens the hiring process due to the content’s immediacy.
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Can more descriptively portray
your management and leadership style.
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Amplifies business networking
capabilities through sites such as Linkedin.com and others
and enables quick assessment of your value to others who in
turn, can more quickly share this information with those in
their sphere of influence.
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Multiplies the effectiveness
of informational interviews by providing a memorable
presentation of the diversity of your skills, depth of your
competency, and reach of your adaptability and
cross-functionality.

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Can be used to present a
business plan or proposal to custom-design a job role that
currently does not exist, but solves a company’s business
challenge in a specific area.
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Though not intended to replace
the traditional resume, a web portfolio can be sent as a
“first-look” career marketing tool when recruiters,
decision-makers and others ask to see your resume, which in turn
more quickly communicates the Wow! of what you do and can
contribute. A web portfolio fast tracks your uniqueness.
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A web portfolio is a reflective,
evolutionary, marketing exposure tool that demonstrates
professional growth, efforts, career progress, and achievements,
over time. Organic in nature, it is a living communications
multi-media presentation of your value.
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Hypercards provide an innovative
way for a client to present digital business cards to
selected recruiters, decision-makers and other
persons-of-influence both in confidential and non-confidential
career searches.
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